Editorial Platform · by MetUp
ITThe AI newsroom that produces, distributes and grows your sites.
It spots the trends, writes the articles, attaches licensed images and publishes to WordPress. Then it pushes them to X, Facebook, newsletter and podcast, optimizes SEO in a closed loop and measures ROI. Multi-site, self-hosted, always on.
One platform, the entire editorial craft
Four value areas, a single console. From the first idea to revenue per article.
Production
From discovery to publishing
An agent pipeline that turns a trend into a published article — with tone, language and quality under your control.
Trend discovery & network Scout
Monitors your vertical's sources and network signals: the day's trends become a queue of ready topics.
Multi-agent writing
Config-driven LangGraph pipeline: every piece follows the vertical's language, tone and style guide — never hardcoded.
Licensed images
Picks and attaches CC images with attribution tracked and shown on the post.
Grounding & quality gate
Anti-fabrication contract, facts anchored to sources and a quality check: nothing goes live without passing it.
Distribution
Every piece, on every channel
Write once and reach the audience everywhere: sites, social, email and audio — automatically.
Multi-site WordPress
Publish to dozens of installs from one console. Draft by default, auto-publish opt-in per vertical.
Social: X & Facebook
Automatic posts to X with a fact-card and hashtag, and to Facebook feed + 9:16 Stories generated from the article.
Daily newsletter
A daily edition via Mailchimp with warm-up on the engaged audience and curated deliverability (SPF/DKIM/DMARC).
AI Podcast & Audio
Every article becomes voice; a daily show recaps the news in a two-voice dialogue, with an RSS feed for Spotify/Apple.
Growth & monetization
Not just publishing: growing
The work doesn't end at publish. The platform measures, optimizes and monetizes — in a closed loop.
Closed-loop SEO
GSC + GA4, indexing status, actionable recommendations and automatic re-optimization of stalled pieces.
Content Audit & SQI
Crawler simulation (Googlebot/News/Discover) and a Site Quality Index to prune thin content and lift authority.
Revenue & ROI
AdSense/GAM connected, per-article P&L and a simulator: you know how much each piece earns.
Network Trend Scout
Detects emerging opportunities across your verticals and turns them into SEO headlines ready to work.
Control & governance
Automation, but under control
Automation power with the right brakes: quality, budget and system health always visible.
Quality gate & human review
Gossip and sensitive (YMYL) content stay in human review; everything else goes through the automatic gate.
Budget & cost metering
Every AI call is accounted for; the spend circuit pauses whoever overshoots, with a dedicated SEO quota.
Planning & fair cadence
Real volume per site and vertical, fair allocation and automatic topic top-up: no starved sites.
Monitoring & watchdog
Status of 18 services, WP outage watchdog and real-time alerts: you know immediately if something stops.
Social distribution
Write once, distribute everywhere
From each article the platform composes an X post with a punchy fact-card and the right hashtag, and a 9:16 Story for Facebook — with quality selection, preview and a clear live/dry-run status.
- 1200×675 fact-card + link in reply on X
- 9:16 Story on top of the feed post
- Automatic publishing, with a review gate
Audio & Podcast
Your articles become voice
Audio for every article and a daily podcast show that recaps the news in a native two-voice dialogue, with a generated cover and an RSS feed ready for Spotify and Apple Podcasts.
- Single voice or 2-voice dialogue
- Fidelity review before TTS
- iTunes/Podcast 2.0 RSS feed
Diritto Lavoro
TooBee suite
Theme, SEO and cache. All yours.
Proprietary WordPress stack: a GPL editorial theme, an SEO plugin (a Yoast/Rank Math replacement, zero-loss import) and a cooperative front-end optimizer — for performance and indexing without depending on third parties.
- Proprietary editorial theme
- SEO + schema/ClaimReview
- PageSpeed up to 96/100
A loop that never stops
Six stages, on autopilot
Discover
Discovery from scouting sites and network signals.
Write
Agents draft according to the vertical's config.
Refine
Licensed images, SEO/AEO and quality gate.
Publish
Draft or auto-publish to WordPress.
Distribute
Social, newsletter and podcast automatically.
Measure & optimize
Analytics, ROI and closed-loop re-optimization.
Put your newsroom on autopilot
Configure sites, verticals, channels and cadence from a single console. Production, distribution and growth — every day, automatically.